Nestled in the High-Country of NSW, Thredbo is Australia’s premiere ski resort. Open 365 days a year, the resort is home to the country’s longest ski runs, best mountain bike trails and incredible hikes. It’s beautiful alpine village is situated in a picturesque valley in the heart of the famous Kosciuszko National Park. In 2019, Thredbo approached us with the goal of increasing visitation during their summer period and establish Thredbo as a true all-year-round ski resort. This involved developing a campaign and creative rebrand that featured Thredbo’s summer offering and differentiated itself as a unique and exciting summer destination.
We began by identifying the unique elements of Thredbo and it’s summer activities to help develop our overarching creative concept. This involved deep diving into the culture at Thredbo, exploring it’s wide array of activities and it’s natural environment.
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