When Pizza Hut first approached Wired to pitch on the Search account back in 2017, the team jumped at the opportunity to work on the iconic Aussie brand. When we won the work, implemented our tried and tested Search Marketing strategies, and quickly achieve unprecedented results for Pizza Hut. It wasn’t long before Pizza Hut approached us again to take over their full-service digital approach in 2019. The business goal was to increase e-commerce and drive a non-peak and peak strategy, multichannel.
Firstly, we audited all digital channels, looking for missed opportunities, areas for improvements, and how we could achieve quick wins for the brand commercially. Each team collaborated on insights they discovered, which fed into an overarching strategy for the brand.
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