We encouraged Australia to "Shake it up, to wake it up!"
At WiredCo, we like a dash of playful mixed in, and the idea of shaking the can set off an entire campaign.
Journey
Journey
We encouraged Australia to "Shake it up, to wake it up!"
We launched the new Mr Black Espresso Martini RTD into the world with a cheeky key message: when you shake it up, you wake it up!
For a cohesive message that would ring loud and clear, we created an omni-channel campaign including social media, digital marketing, influencer marketing, catch-up TV and, out-of-home advertising.
Safe to say Australia was shook. The campaign exceeded our goal of selling 100,000 cans over four months. . . we hit 120,000 cans in half that time.
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