Indeed

WIRETAPPING INSIGHT FOR GROWTH

We started by using our proprietary research tool WireTappingTM to see what was happening in the candidate and recruiter dynamic. Candidates told us there was no shortage of jobs, but they didn’t know how to stand out. Hiring managers told us that there’s so many candidates, they’re overwhelmed with cookie cutter resumes that say nothing of their emotional qualities. Which led to the question; how long do recruiters really look at a CV before moving on? Seven seconds. Research showed that this is the average amount of time recruiters and hiring managers give a resume before moving on. Sobering.

Journey

WIRETAPPING INSIGHT FOR GROWTH

IDEA THAT MOVES DIGITALLY, HUMANLY.

Enter The Seven Second Resume. We created jeopardy around the pressure of seven seconds by putting four people in an actual elevator pitch to feel the same pressure their resume faces, creating a content series that keeps your restless thumb still! Faced with a set of quick-fire questions about their career history they were shut down every time they answered after just seven seconds. In another twist, we presented each one with their own Seven Second Resume delivered by one of their colleagues.

IDEA THAT MOVES DIGITALLY, HUMANLY.

THE EFFECTIVENESS

So, whilst we helped four Australians prepare for the realities of the seven second resume, we also helped thousands more. Elevated aided awareness from 31% to 44.5% in three months (goal exceed by 45%) Lifted monthly career guide traffic from 80,000 to 150,000 (goal exceed by 100%) Reached 21.3 million Australians (goal exceeded by 118%) So, are you ready to elevate your resume and make the most of your seven seconds?

IDEA THAT MOVES DIGITALLY, HUMANLY.

Overview

Journey

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Results