Mutti: Saucy Stories.

Mutti: Saucy Stories.

Background & Insight

Romance fiction is so hot right now, with sales of the genre growing 47% year-on-year.


Nobody is quite as passionate as the characters in these stories, except perhaps Muttiholics – so we saw a cultural match made in heaven just waiting to come to life. 



Background & Insight

Romance fiction is so hot right now, with sales of the genre growing 47% year-on-year.


Nobody is quite as passionate as the characters in these stories, except perhaps Muttiholics – so we saw a cultural match made in heaven just waiting to come to life. 



The Idea & Results

The Idea & Results

This is a story of how we evolved our Confessions Of A Muttiholic platform into Saucy Stories, to seduce and entertain a discerning audience. 


Saucy Stories spices things up. Three real confessions of Mutti obsession were turned into seductive romantic stories by a Penguin award-winning author. Those stories were given to three iconic Aussie voices to perform for an adoring Aussie public. 


The voices and personalities we chose, Sam Kerr, Dylan Alcott and Dr Chris Brown, weren’t known for seductive performances – and that was part of the charm. With a sizzling story in their hands and a voluptuous red drape behind them we transformed them into the sauciest of storytellers to tell Muttiholics’ tales. 

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Interested in working with us?

By submitting, you agree to our Terms and Privacy Policy.

Let’s chat.

Tell us about your brief or business challenge — brand, performance, creative, social, earned or search and AI Visibility. We'll wire it together for commercial magic.

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