Honda.

Background & Insight

CR-V: Masters of Smooth.

Honda’s new CR-V is smooth. Real smooth. And it was our job to bring that smoothness to life on social to get more leads for test drives.

The trouble with social is it's not a very smooth place. In fact, 63% of Australians say their social feeds are full of content that makes them feel uneasy.

This is a story of how we brought a little bit of quirky calm to Aussies social feeds whilst demonstrating just how smooth Honda’s CR-V is.

CR-V: Masters of Smooth.

Honda’s new CR-V is smooth. Real smooth. And it was our job to bring that smoothness to life on social to get more leads for test drives.

The trouble with social is it's not a very smooth place. In fact, 63% of Australians say their social feeds are full of content that makes them feel uneasy.

This is a story of how we brought a little bit of quirky calm to Aussies social feeds whilst demonstrating just how smooth Honda’s CR-V is.

The Idea & Results

We created the Masters of Smooth Series where some of Australia’s smoothest and unusual content creators take part in a social experiment. The question is, could they master their craft in a moving CR-V? Sharp objects, precision skills and no room for mistakes, the series stopped the scroll and effortlessly introduced the CR-V’s proof points to an audience in need of something smooth.

Result One

Reach 6,000,000

Result Two

Engagement 100,000

Honda.

Honda.

Interested in working with us?

Let’s chat.

Interested in working with us?

Let’s chat.

Interested in working with us?

Let’s chat.